…And How To Cast Your Net To Catch Even More Clients!

Last article we talked about ads that attract customers who are ready to buy right now:

pkcmarketing.co.uk/post/how-to-spearfish-customers-for-your-business-right-now

But what about all those other critters?

What about people that may not know about you or your product? Or people that do know, but are not ready to buy right now?

In this article, I’m going to tell you how to attract all these people as customers, for a fraction of the cost…

Right Bait For the Right Critter

Let’s continue with the Botox example from the last article.

Instead of running an ad straight off the bat; what if you made a short video demonstrating the benefits of Botox and why it’s a good idea?

Or maybe an article informing people of the different methods to get rid of crow’s feet and forehead lines.

Or even a free guide warning people to “Read This Before Getting Botox!”

Now your goal is different.

Now you want people to watch your video, read your article, or consume the content that you made, right?

Two-Step Lead Generation

With the power of Social Media, you can track who’s looking at your stuff.

Facebook and Google have tracking “pixels" that can be installed on your content. 

Let’s say you show your video to 100,000 people. Well, the pixel tells you which of them clicked on the content and watched for a certain length of time.

So what if 5000 people do this?

This means out of all 100,000 “views”, 5% showed actual interest in your product by interacting with the content.

These 5000 people probably want to get rid of wrinkles in some way, shape or form.

Out of that general population of 100,000, you’ve now got a herd of 5000, all nicely wrapped in a beautiful little bow.

This is an excellent audience.

And what if you showed them that Botox ad now? Maybe even offer another £50 off if they mention they saw the ad?

How could they say no?

In The Olden Days…

The only way you could have gotten this list of “leads” is if they signed up to your email list.

But these days, you give them a cookie.

You know, that cookie you get when you go on certain websites.

And with the cookie they get from clicking on your content, you can now retarget them with the ad again, 

and again,

and again.

The odds of someone seeing that Botox ad for the first time and buying it immediately are pretty low.

Who knows, the first time they see it they could be at work, on the bus, playing with their kids etcetera, etcetera.

They may not be paying full attention to it.

Think About This:

If you want to show that ad to all 100,000 people ten times to ensure they see it and that it penetrates their consciousness…

Well, your ad budget has to cover 1,000,000 views.

But if you show that ad ten times to your ribbon-adorned net of 5000 people that you “caught” showing interest in your product.

Now you only have to pay for 50,000 views.

That’s 1/20th of the ad budget. And you’re now selling to people who are actually interested in Botox, not just any Tom, Dick and Harry.

It’s never been so easy to do this.

You know when you have an ad that seems to follow you wherever you go? That’s because at some point you went on a website and it gave you a cookie.

This Is The Power Of Retargeting

And it works so well.

Using this method, your conversion rate and brand recognition will go through the roof.

Your ads will have way more impact by repeatedly going deeper with a smaller audience that has been pre-qualified because they clicked on your content instead of trying to carpet-bomb the widest audience possible.

This is one of the greatest marketing opportunities of our age and people are vastly underestimating it.

Give it a go.

And if you’d like to know how your business could take advantage of two-step lead generation, click here: pkcmarketing.co.uk/free-marketing-analysis

Talk Soon,

Pritesh Chauhan