Imagine a world where you could clone your perfect customer. They all love your service or product, and they keep coming to you for it...

Ever been unimpressed after reading something? Imagine your ideal customer read an ad for your service and felt just like this. Do you...

If you’ve ever felt your eyes glaze over halfway through a long-winded sales pitch, you’re not alone… This happens allllllllllll the...

You know that feeling you get when you read a book and you have to reread the same sentence five times because it was soooooo...

Let’s talk about a risky move I see time and time again. It’s easy to see why businesses fall into this trap. Once you start to strike...

Let’s play a simple game. I’ll give you a subject, and you tell me the first thing that pops to mind. Elegant Watches. Expensive...

Imagine this: You’re shopping online for a pair of trainers. You browse through a few options, maybe even add a pair to your cart.  But...

There’s a story about legendary copywriter Gary Halbert, who once asked a room of aspiring writers:  “Imagine you’re opening a hamburger...

In this article series we’re covering better writing and how to get your customers glued to their screen while they devour your...

In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out yet, it’s here:...

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...

Ever had the experience where a product just keeps chasing you around the internet? You check out a certain type of lawnmower or power...

You know how many ways Amazon uses to get customers? A BAJILLION… They get customers from EVERYWHERE. From Google, Facebook, Instagram,...

Once upon a time, in a galaxy far, far away, I knew a guy that ran an ad account for a real estate business. It was doing very well. He...

Plenty of brands and companies have top of mind awareness.  Think about cola and what brand comes to mind?  Think about search engines...

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...

First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small Businesses you probably want...

When I first started using Meta ads, reaching large numbers of people made me think I was doing a great job. Big numbers easily swayed...

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of its friends along...

Here’s something I discovered after studying the marketing game for a long, long time. Most ads absolutely suck at getting clients. Some...