Quick question: Who’s your ideal customer? A lot of business owners answer that question with a variation of: “Anyone with a pulse and...

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them in a while right? We don’t say: “Hey,...

When it comes to marketing, what works for big brands differs completely to what will work for every other type of business out there....

Remember seeing a Rubik’s Cube for the first time? If you’re anything like me; you scrambled it up, gave it a solid 10-15 minutes of...

Well, you’re probably not going to be able to sell a Snickers bar to someone with a nut allergy… But I’ll tell you THE BEST WAY  to sell...

I could write you the perfect ad. Drive dozens of leads to your door. Make the messaging on your website flawless . Come up with a...

Not many people know this, but there’s an easy way to predict how successful your ad will be. I call it the “double-take test”. Pretend...

If you’ve ever struggled to put together an ad that drives sales, I know exactly how you feel. I’ve tried everything; from listening to...

There’s a somewhat cliché quote attributed to Abraham Lincoln. No idea if he really said it or not, but let’s pretend: “Give me six hours...

Last article we talked about ads that attract customers who are ready to buy right now: pkcmarketing.co.uk/post/how-to-spearfish-customer...

I’ve got two important marketing principles that I’d like to talk to you about. Most small businesses don’t fully realise these ideas,...

A long, long time ago (in 2010), there was an ad that broke all sorts of records. The New York Daily News and People magazine gave it...

There’s a mistake that almost every business owner makes. Not identifying this problem makes their marketing way less effective, and way...

Every ad needs to have a reason. Now, I love talking about the meaning of life as much as the next person. But in this case, I’m not...

There’s an analogy often used in the business world that mirrors Darwin’s theory of evolution. In the cutthroat world of advertising,...

Today, we’re diving deep into a topic crucial for anyone running ads on Facebook: How to lower your CPM. Now, if you’re scratching your...

Let’s talk about a vital business lesson I learnt a long time ago; a lesson often missing in conversations I have with business owners...

When doing marketing for your business, there is one thing you need to keep in mind for it to have the highest return on investment...

Few things are as annoying as a salesperson trying to sell you something you don’t want, don’t need and don’t care for. Don’t get me...

Are you ignoring your perfect customer without even realising it? Sounds like a weird question, I know. But it’s really not. Because I...