Got something interesting for you. Been testing out a LOT in my business and client's businesses. AI is the current marketing gospel....

It’s Monday morning. And it’s you vs your inbox. Aaaaand… the inbox wins.  Again. New leads? Nada. Your budget? Disappearing faster than...

Imagine an alternate universe where you’re actually a chiropractor. You need more clients so you come up with the following ad: Does Your...

I’ll be honest with you: The first version of this article sucked.  Big time. The number of people who read past the first 2-3 sentences...

Every time you scroll through your news feed, Google something, browse Facebook, or just walk past some bookshelves, it’s always the...

If you want to convert more leads and more sales - THIS will work: Your landing page is like a digital salesperson. But here’s the...

If you’re running Meta Ads and aren’t getting any sales, you’re facing two major problems: You’re wasting money. You’re developing the...

The vast majority of headlines in real estate ads are boring, generic, repetitive and ultimately pointless. They’re the first thing...

If you’re doing any sort of marketing but struggling to get new clients, I can almost guarantee it’s because of this one thing. It’s not...

In this article here , we talked about why Call To Actions (CTA) are one of the most powerful tools in your marketing toolkit. Now, it's...

Ever scrolled past a headline and thought: “ Nah, I’ll pass” ? Happens all the time. But what if your  headline is the one people scroll...

Ever been unimpressed after reading something? Imagine your ideal customer read an ad for your service and felt just like this. Do you...

If you’ve ever felt your eyes glaze over halfway through a long-winded sales pitch, you’re not alone… This happens allllllllllll the...

You know that feeling you get when you read a book and you have to reread the same sentence five times because it was soooooo...

There’s a story about legendary copywriter Gary Halbert, who once asked a room of aspiring writers:  “Imagine you’re opening a hamburger...

In this article series we’re covering better writing and how to get your customers glued to their screen while they devour your...

In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out yet, it’s here:...

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...

Plenty of brands and companies have top of mind awareness.  Think about cola and what brand comes to mind?  Think about search engines...

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...