How To Get More Sales By Crafting The Perfect Offer For Your Ad

If you’re running Meta Ads and aren’t getting any sales, you’re facing two major problems:

1. You’re wasting money.

2. You’re developing the belief that “ads don’t work”.

And that second one is especially dangerous. 

Because… it might just stop you from ever running ads again and cost you an even bigger mountain of cash!

So let’s set the record straight: ads do work. 

And I’ll prove it by showing you what’s going wrong… and how to fix it!

Why Your Ads Don’t Sell

The offer of your ad is probably very similar to one of the three below:

- “Schedule your free consultation here.”

- “Book your appointment now.” - “Get a free quote.”

And while these aren’t necessarily bad offers, they’re not irresistible either. And that’s the real problem.

People are lazy. And wired to avoid action. 

This means that if you don't give your customers a really really good reason to act, they won’t do anything.

Which means you get zero responses, zero new clients, and will continue to burn money until you’re left sobbing on the bathroom floor like a teenage girl facing her first pimple.

But if you create the right offer - one so good it’s impossible to say no to - everything changes. 

You get unlimited clients, your sales will go up, and you'll have an ad that practically prints you money.

And here’s exactly how to do that:

The 4 Step Framework For Writing An Irresistible Offer

1. Promise

Spell out what you’re going to do. And make sure it’s simple and clear.

If you’re a web designer for example, it’ll look something like this: 

“I will build you a website!”

Once that’s dialled in, move on to the most important part of your offer…

2. The Deliverable

People only really care about results. So make sure the end result is enticing, not just functional.

Let’s add that to our example offer:

“I will build a website that gets you 10X more customers than your current one.”

Now if you use this alone, you might come across as though you're talking rubbish. So to avoid that, add a…

3. Deadline

Could be 30 minutes. 60 hours. 90 days. Or anything else that works. 

Just make sure you can get the job done in that timeframe.

But we’re not finished yet.

There’s still one thing you need to add. Without it, your offer is worth nothing.

And that is…

4. A Guarantee

People hate taking risks. And that’s why you need to de-risk your offer.

The most common way to do this is by using a money-back guarantee. But there are a ton of others you can use instead.

For example: 

“I will create a website that gets you 10X more customers than your current one within 31 days, or I will pay you £500.”

Pretty cool offer, right?

It’s time for you to use this step-by-step system to start refining your own offers!

Good luck,

Pritesh Chauhan

P.S. Don’t want to brainstorm ideas for your ads?

Fill out the form here and I’ll help you create an offer that turns your ad into a non-stop money-printer!