How To Make Your Audience Do Exactly What You Want Them To

In this article here, we talked about why Call To Actions (CTA) are one of the most powerful tools in your marketing toolkit.

Now, it's time to dive even deeper into how you can craft a CTA that will boost your sales and make your audience want to act immediately.

I’ll walk you through three must-use strategies for writing irresistible CTAs that will have people rushing to buy today!

1. Don’t Delay Your Audience

Think of your CTA like a GPS waypoint for your customer’s next step. If you aren’t explicitly clear, they’ll go the wrong way, and you’ll lose the sale.

Your job is to tell them exactly what to do - so start with a powerful action verb.

Here’s what works:

- “Buy Now”

- “Book Your Appointment Here”

- “Download This Free Guide”

These words demand action. They leave no room for doubt about what the reader should do next.

If your CTA reads more like an FYI - “Our Flash Sale Is Live” - you might as well wave goodbye to your customer.

It’s a bit like saying: “I guess you could show up if you feel like it…”

There’s no urgency, so no results!

2. Make Your Audience Feel Heard

Imagine you’ve been dealing with acne for years.

You’ve tried every solution you can think of - face wash, serums, diets, etcetera, etcetera…

And then you see this ad pop up in your Instagram feed:

F*ck acne f*ck acne f*ck acne

f*ck acne f*ck acne f*ck acne

f*ck acne f*ck acne

“Have you ever tried washing your face?”

“Have you ever tried eliminating sugar/oils/chocolate/carbs/alcohol/processed food?”

“Have you ever tried sticking to a skincare routine?”

“Have you ever tried actually washing your pillowcase/your hair?”

Yeah, f*ck acne.

F*ck it, because I have tried everything and some more.

It got better, but never fully went away.

Until…

Stop embarrassing acne!

Results or money back.

Shop now

What would you do?

Of course you’d click “Shop now”! 

This is the actual text for an acne treatment marketing campaign.

These guys know exactly how their audience feels.

The CTA gives them exactly what they need - “Stop embarrassing acne! Shop now”

And the best part is? 

They have a solution to their customer's problem.

The more you can relate to your perfect customer, the more they’ll come to trust you.

You want to tap into your audience’s emotions because that’s exactly what they want.

And when you give them what they want, you get what you want - more SALES.

3. Get Easy Impulse Buys Using FOMO

Ever try to buy something during a flash sale, only to see the “sold out” message five minutes later, making you want it even more? 

That’s the power of FOMO (Fear Of Missing Out). If people think they’ll miss out, they act fast.

And FOMO doesn’t have to be all flashy sales - it can be more subtle, like:

- “Limited-Time Offer - Book Your Spot Today!”

- “Buy Now While Supplies Last.”

These phrases trigger urgency. 

They make people feel that if they don’t act now, they’ll regret it. 

It’s human nature - we all hate the idea of missing out.

Think of it like showing up late to an event and hearing: “You should’ve been here earlier - it was wild!” 

Nobody wants to feel like they lost out.

These Tactics Should Be A No-Brainer For Your Business

There’s way more than just these three tips, but these work like a charm.

Not just because they’re irresistible… they’re great at giving your audience a big kick in the brain to buy your stuff.

Implement these CTA tactics and watch great results come your way.

P.S. Want us to show you exactly how to write CTAs tailored to your business? 

Fill out the form here for a free strategy session - no cost, no obligation. Just actionable advice that’ll get you more clicks and more sales.