Turn Your Landing Page Into A Super Selling Machine… (Without Being Too Salesy!)

If you want to convert more leads and more sales - THIS will work:

Your landing page is like a digital salesperson.

But here’s the problem… 

Most landing pages are like that annoying intern who couldn’t “close a door”… let alone a sale. 

To make money - it needs to become a high-class sales expert instead.

Here’s 4 steps to turning your landing page into that guy…

Step 1 - Be A Smooth Operator!

If your landing page was an expert salesperson, how would they begin the sale?

First off they’d “hook you in” and start the conversation.

This is the “above the fold” section for your landing page.

You know when you bought a newspaper back in the day, and the first thing you’d see is the headline before you “unfolded” it?

Well the same thing applies to your landing page too.

So this is your headline, sub-headline, full-screen video/photo and anything else in the rectangle “before the scroll”.  

It’s THE most important section. Why?

100% of your traffic sees it. And you have just a split second to reel them in.

An important thing to note here is:

A lot of online gurus tend to go off the rails at this point and start talking like they just got back from an ayahuasca retreat: 

“You need to understand the conversation going on in their minds, maaaaan…”

Don’t let that confuse you. The most important thing here is to clearly state what you do in plain English so that anyone can understand it.

Bonus points if you can “match their awareness levels” to get them to keep reading. But that’s a little advanced for this article - subscribe to our newsletter for more on this!

Step 2 - Speak The Lingo

Think about this: which of these two salespeople closes the most sales?

The one blasting information at people through a loudspeaker…

Or…

The one that shakes your hand, looks you in the eye, listens to what you say and tells you: 

“I understand, here’s how we can help you…”

Pretty obvious, right?

But businesses get this wrong all the time. Look at 90% of websites and you’ll see:

• Industry jargon with confusing nerd language that you need a translator for!

• Desperate writing which tries to please everyone instead of speaking to ONE target audience.

• Snotty nose syndrome - being too “proper” and using corporate business-speak. Relax and talk like a human being!

Remember: this isn’t a meeting to impress board members, keep lawyers at bay or to please shareholders.

It’s about relating to the people you’re selling to.

Step 3 - Qualify (Or Disqualify)

Make it obvious that what you have is for THEM… a certain type of person.

Couple ways to do this:

1. Include testimonials and pictures of your perfect customers.

That’s the subtle way. You can also be more blunt:

2. Include a “who this isn’t for” section. 

And here’s a smart way to phrase it:

“Only apply if you want <insert cool results your ideal customer actually needs>!”

Use that. Especially if you want qualified leads.

Step 4 - Make The Sale - Call Them To Action

Make sure you direct them to the next step. 

That doesn’t necessarily have to be to purchase. A lot of businesses go with the free consultation angle.

Yaaaaaaaawn…

This is where you can stand out by being different. Think more along the lines of:

-> Receive A Free Action Plan

Or

-> Get A Free Champagne Consultation!

It doesn’t take much. But make sure it’s attractive to your ideal customer!

tl;dr: Put A Super Selling Machine In Charge Of Your Marketing!

I’ll level with you… this is a tricky business. 

And even if you already have the skills? It still takes a lot of time and energy. 

We’ve spent a long time helping clients reach their goals fast. So want to get this handled?

Let’s schedule a coffee… It’s your chance to get a free action plan. Guaranteed to help you grow your business. And there’s no obligations. 

Reach out here.

Talk soon,

Pritesh Chauhan