Hard Closing Is Super Lame...

...you should really stop hard closing.

I started in sales a loooong time ago.

Tried everything.

Phone sales. Door to door. Person to person. Cold leads, warm leads, trade show leads… I’ve done it all.

One thing that has stood the test of time?

Not hard closing.

It’s annoying. It gives sales a bad name. And it irks your staff off even more than forcing them to go on some nonsense mandatory team-building skills day outing.

If you sell the right way closing should be easy.

E - A - S - Y.

You know what my favourite close is these days?

Get ready...

Here it comes:

“So, if all of this sounds good we can get started for you? Do you want us to get started?”

That’s it.

No 47 forms of aikido necessary.

Shouldn’t have to shove your solution down their throats.

If you run into massive issues at the close you messed up somewhere at the beginning. The solution is not to push harder and be more annoying to your potential client.

The solution is to “fix” the steps you take before you start closing.

I’ll talk about this subject more in-depth in the future. So if it’s unclear now, don’t worry.

It’ll be very clear soon.

Talk soon,

Pritesh Chauhan

P.S. If you run a company that’s doing revenue and you want it to run better… we might be a good match. You can always fill out the form here. If it seems like we’d be able to help you, we’ll get in touch!