New Easy Method To Increase Your Conversion Rates By 3X

Imagine an alternate universe where you’re actually a chiropractor. You need more clients so you come up with the following ad:

Does Your Back Hurt?

You’ve tried everything from physiotherapy to buying expensive new pillows.

But the pain simply won’t go away.

We’ve solved this exact problem for many other people and are confident we can do the same for you too.

Call us at xyz and book an assessment.

This ad would probably outperform 90% of chiropractic ads out there.

But we actually need to outperform 99% of other ads. And that’s exactly what we’re gonna do.

This is where two-step lead generation comes into play…

So What Is Two-Step Lead Generation?

It allows you to focus your marketing budget directly on the people who have already shown an interest in your product.

Which means you don’t waste money showing your ad to the rest of the world (in our example: people who don’t need chiropractic care).

So not only do you save more money, but your rate of converting new customers flies to the moon as well.

Let’s have a look at how this would work with our chiropathy ad.

We’re not going to tell them to book an appointment. 

Instead we just want them to perform a quick simple action, such as clicking on a link or watching a short video.

For example:

Suffering From Lower Back Pain?

Use these five simple exercises to relieve your back pain within 3 days.

This could be in the form of a video, blog post, or even a free downloadable e-book.

A small action they can take, so we can label them as “interested”.

This would be step 1.

Now let’s go back to the first ad example:

Does Your Back Hurt?

You’ve tried everything from physiotherapy to buying expensive new pillows.

But the pain simply won’t go away.

We’ve solved this exact problem for many other people and are confident we can do the same for you too.

Call us at xyz and book an assessment.

What would happen if you only showed this ad to the people who visited your blog post, watched your video or read your free e-book?

Statistics show that conversion rates increase by as much as 152%. They're way more likely to book that appointment now.

This is the second step.

And the wildest thing is that most businesses don’t even know this is possible…

Why “Free Guides” Are Not Really Free

There’s another way to using this method, which is probably the more traditional one.

Have you ever wondered why people give away all those free guides? 

Why waste all that time and effort just to give away something for free?

Here’s the secret: It’s not actually free.

In return you give them your contact details. 

You’ll never see an ad that gives away a free PDF or guide without asking for it - they want you to give them your email address.

It's another way to target people who have shown an “interest” in your product.

And what happens (unconsciously) in your customer's head is this:

1. They gave me something for free, so I now owe them something in return.

2. They’re sending me a bunch of free value emails which tells me how to solve my problem.

And eventually they think:

3. These guys know their stuff. They’re experts in their field. I’ll reach out to them so they can solve my problem personally.

There’s no better proof that two-step lead generation works than to see it with your own eyes…

Talk soon.

Pritesh Chauhan.

P.S. Want to know how we would implement two-step lead generation in your business?

Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.

No cost, no obligation.

If you want to work together I’ll tell you exactly how that works, if you don’t that’s fine too. No hard selling, no high pressure, no annoying sales tactics.

Sounds good? Then fill out the form here.