The Fastest Way To Get More Leads

If you’re doing any sort of marketing but struggling to get new clients, I can almost guarantee it’s because of this one thing.

It’s not your product, your product is fine.

It’s not your price, you don’t need to offer any more discounts.

It’s not even your website, it’s (probably) good enough.

It is…

The Headline

The beginning of your ad. The “title” if you will.

Your headline can genuinely make or break your ad.

You’d be amazed how many times I’ve seen businesses “fix” the headline of their ad and suddenly get more conversions.

I can’t tell you how many times I’ve been called a genius for doing this.

But I’m no genius. I just know basic marketing…

Become A Marketing Genius By Doing This

Creating a solid headline all boils down to this one simple principle:

Want to get someone's attention in a train station? Call their name!

The worst way to get their attention is by saying something generic or lame. You’d NEVER reach that person.

What does this have to do with advertising?

Well if you want to force your ideal prospect to stop scrolling and read your ad, you need to step into the conversation going on in their mind.

And the best way you can do that is by addressing what your target audience actually needs.

If you’re a chiropractor your target audience is probably people with back pain. So your headline should address this problem directly and say:

“Does Your Back Hurt?”

If your back actually hurts, this headline would stop you in your tracks and force you to continue reading.

Ok… But How Do I Do This For My Business?

Well let me show you some examples.

Check out these lame headlines and compare them with the new and improved ones!

Plumber Ad:

Boring headline:

Meet our lead plumber! He has 15 years of experience and will solve all your plumbing needs!

Better headline:

Same day plumber in X location. We’ll arrive within 60 minutes of your call… or you pay nothing!

Fitness Ad:

Poor headline:

Online Fitness and Nutrition Package.

Better headline:

How YOU can get the perfect summer body without starving yourself!

Dental Ad:

Lame headline: 

We have been in business for 30 years serving the community. We love all our patients and are fully certified.

Better headline: 

Want to quickly and easily remove coffee and nicotine stains from your teeth? Book your appointment with our practice today!

What you’ll notice in the "fixed" headlines is that they tell you something you actually want as a prospect.

They give you a promise, something interesting to you. Not some generic or bland statement.

It’s great that your plumber has 15 years of experience and is certified, but honestly… no one cares. 

They just want their problems fixed. And they want them fixed fast.

So…

Start thinking about what your customers actually care about… and write that as your headline.

It’s that simple.

Talk soon, Pritesh Chauhan

If you want us to write solid headlines for your ads, feel free to get in touch. Fill out the form here and we'll get in contact to see if we’re a good match.